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INITIAL INFORMATION REPORT
­­­Summer Internship Program
Name- Pallavi Puri
Enrollment Number- 06BS2186
Telephone Number- 09246241623/09818832770
Email I.D. - puri.pallavi@gmail.com

I. Project Details-
Title of the project-
· Making Purple Star outlets as profitable as the modern trade outlet
· Brand recognition of Cadburys
· Making Purple Stars more effective
Area of the project- Marketing
Objective of the project- Brand Recognition and Modern Trade vs. Purple Star outlets
Description of the project- The Purple Stars are the high end outlets on the sales and revenue front. But the foreign players offer better margins and hence get better display and recognition. What can be done by the organization at maintain the goodwill and the market share.

II. Organizational Details-
Name of the organization- Cadbury India limited
Address of the organization-
AB 4
Community Center
Safdarjung Enclave
Near Kamal Cinema hall
New Delhi
Telephone numbers- not available
Email- shall put up when I get the information
Main activity of the organization- manufacture, procurement and distribution of confectionary.
Name and designation of the head of the organization-
Mr. Vivek Gupta, Branch Head
Work timings- 0900-1900 hrs
Expected stipend- information not available

III. Company Guide-
Name- Kushal Gupta
Designation- Delhi Metro Head
Telephone numbers- 09910394921
Email- not available

IV. Project Implementation and schedule-
Schedule-
Methodology- survey, Interviews, Questionnaire, sampling and experimentation
Any other details-

V. I will submit the following report as per the schedule given below:
Evaluation Component Date Planned
Project Proposal 15th March 2007
Interim Report 22nd April 2007
Final Report 24th May 2007
Faculty Guide Name Mr. P.V.Murli Krishna